Frame is a curated list of products or events and is updated every day. We have two simple rules; that only one item per company can feature at any given time, and that the product must be newsworthy. Everything featured is checked and approved by Frame's researchers. We look for a newsworthy reason for every frame we post. Our reasons are shared in the 'Why This?' section for each of our picks and can include just arrived, limited edition, highly innovative, top trend, a Frame favourite, topical, and more.